xerox ideology

Elena Markus
Professur
Theorie und Geschichte von Architektur, Kunst und Design
Seminararbeit

www.xerox-ideology.com

Elena Markus, Nick Foerster & Hauptbahnhof: Anela Dumonjic, Felix Schroeder, Noémie Schoenfelder; Alte Akademie: Ferdinand Brunold, Sabine Kees, Teresa Kunkel, Sophie Schwarz; Sattler Saga: Lorena Cirillo, Julius Grambow, Lena Kirsch, Felix Roettger, Maike Steidler; Aktivismus Kit: Nora Blattmann, Max Boeringer, Tim Lauer, Leah Maue, Sophie Streibl; The Seven: Moritz Neumann, Mirko Schuetz, Kyrylo Zhornovyi; U-Bahnmusik: Tao Sun, Stefan Ullmann

The project „Xerox Ideology“ investigates new conceptualizations of common spaces. It discusses how we can and should reconsider the city as a space of multitude. In particular, the new pandemic normality forces us to define new areas as well as to approach new concepts of commons.
Since the building practice cannot emancipate from economic and societal imperatives, we are particularly interested in schemes and structures which enable a critical narrative: We seek a redefinition of the discipline from the leverage point of alternative media. In contrast to the normative practice of architecture, „Xerox Ideology“ operates with the resources of critical design. With reference to subversive forms in art and protest culture, the project takes a position between activism, ad hoc, and the practice of everyday life.
The fanzine – or its contemporary digital correlate – becomes our instrument of political dissent. To situate this medium in the architectural debate, we pursue a strategic inversion of form and content: focussing on the subversive form that precedes and preconfigures the project itself. Therefore, the „Xerox Ideology“ borrows structural principles from non-commercial and anti-mainstream media: precarious graphic design, low-cost production (xerox!), and easy distribution.
„Xerox Ideology“ has been developed in collaboration with a group of architecture students of the Technical University of Munich. During the project, tackled before the COVID-19 crisis, we investigated collective needs and individual desires manifested spatially in the city of Munich. On the basis of six case studies, various ideas on commons were examined in order to place the discussion in the context of concrete political and economic constraints imposed by the urban space.

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xerox-ideology